NCERT Class 12 Home Science: Chapter 7 — Corporate Communication and Public Relations
This chapter, "Corporate Communication and Public Relations," from NCERT Class 12 Home Science, emphasizes the critical role of communication in today's information-driven society. It defines corporate communication as the management and organization of all internal and external communications designed to create favorable impressions. The chapter highlights its importance in shaping an organization's reputation, public perception, and ultimate success. It explains that controlling how the world perceives an organization is paramount, especially during crises. Public relations is presented as a vital function responsible for creating a positive image, managing crises, motivating employees, and generating interest in products. The text also touches upon the fundamental concept of corporate communication as an effective channel for interacting with employees, consumers, employers, and others, noting that communication breakdowns often lead to reduced productivity.
Quick info
| Board | CBSE / NCERT |
|---|---|
| Class | Class 12 |
| Subject | Home Science |
| Book | Manav Paristhitiki avam Parivar Vigyan Bhag 2 |
| Chapter | Chapter 7 — अधयाय 14 |
| Language | English |
| PDF type | NCERT Textbook |
| Session | CBSE 2026 |
| Reading time | 4 minutes |
| Word count | 700 |
Learning outcomes
- Understand the meaning, importance, and scope of corporate communication and corporations.
- Comprehend the essential functions and skills required for corporate communication and public relations.
- Grasp the various fields and principles of public relations.
Vocabulary
| Word | Meaning |
|---|---|
| संप्रेषण | Communication |
| निगमित | Corporate |
| जनसंपर्क | Public Relations |
| महत्व | Importance |
| कार्यक्षेत्र | Scope/Field |
| प्रकार्यों | Functions |
| कौशल | Skills |
| सिद्धांत | Principles |
| प्रतिष्ठा | Reputation |
| साझेदारों | Stakeholders |
| उत्पादकता | Productivity |
| समन्वय | Coordination |
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Practice questions
- What is the primary goal of corporate communication? Answer: To establish the organization's viewpoint before all its stakeholders.
- Why is public perception crucial for an organization's success? Answer: It defines the organization's reputation, status, and ultimately its success.
- What is the main concern for managers regarding corporate communication? Answer: The use of the corporate communication team to meet the general need for communication and enhance employee productivity.
- According to the 1990 study, what was identified as a major cause of reduced productivity? Answer: Lack of communication and coordination among various components of business.
Practice MCQs
Q1. What is defined as the management and organization of all internal and external communications designed to create favorable impressions?
Explanation: Corporate communication encompasses all managed communications, both internal and external, aimed at fostering positive perceptions.
Q2. During a crisis, what is considered more important than what actually happened?
Explanation: The chapter states that public and employee perception of a crisis and the organization's handling of it significantly influence reactions.
Q3. Which of the following is a vital function of any organization mentioned in the text?
Explanation: Public Relations is highlighted as a crucial function responsible for shaping the organization's image and managing its interactions with the public.
Q4. The 'P and Q Survey' (1990) indicated that a significant percentage of industrial engineers believed that a lack of which two factors led to reduced productivity?
Explanation: Over 88 percent of engineers in the survey identified communication and coordination issues as primary reasons for decreased productivity.
Q5. What is a key objective of public relations mentioned in the chapter?
Explanation: Creating a positive image is listed as one of the primary objectives that public relations programs aim to achieve.
Frequently asked questions
What is corporate communication?
Corporate communication is the management and organization of all internal and external communications designed to create favorable impressions and manage an organization's public perception.
Why is corporate communication important for an organization?
It is crucial for shaping the organization's reputation, public perception, and ultimate success by controlling how it is viewed by stakeholders.
What is the role of public relations in an organization?
Public relations is a vital function responsible for creating a positive image, managing crises, motivating employees, and generating interest in products or services.
What does the chapter say about communication and productivity?
The chapter highlights that a lack of effective communication and coordination among business components is a significant cause of reduced productivity.
What is emphasized as important during a crisis?
During a crisis, the public's and employees' understanding of the situation and the organization's response is considered more important than the actual events.
What are some methods used in public relations?
Methods include press conferences, press releases, parties, and social gatherings, all aimed at achieving specific public relations objectives.
Related resources
Important topics
Topics covered
NCERT Class 12 Home Science — Manav Paristhitiki avam Parivar Vigyan Bhag 2 — Chapter 7 — अधयाय 14. Verified by NCERT Help Editorial Team. Reviewed on 29 Jul 2026. Last updated 10 Aug 2026.