CBSE Class 12th ENTREPRENEURSHIP Delhi 2016 (Set 1)

General Instructions:

1. All questions are compulsory.
2. Please check that this Question Paper contains 24 Questions.
3. Marks for each question are indicated against it.
4. Questions 1 to 5 are Very Short Answer type carrying 1 mark each.
5. Questions 6 to 10 are Short Answer Type questions carrying 2 marks each.
6. Questions 11 to 17 are Long Answer-I Type questions carrying 3 marks each.
7. Questions 18 to 21 are Long Answer-II Type questions carrying 4 marks each.
8. Questions 22 to 24 are Essay Answer Type questions carrying 6 marks each.
9. Answer should be brief and to the point.
10. Please write down the serial number of the Question before attempting it.

1. What is meant by a 'Business Opportunity'? [1]

ANS. An economic idea which can be implemented to create a business enterprise and earn profit.

2. Give the meaning of 'Hindu Undivided Family'. [1]

ANS. Joint Hindu Family is one which consists of male lineally descended from a common ancestor and included their wives and unmarried daughters.

3. Differentiate between 'Excise Duty' and Customs Duty'. [1]

ANS. Excise Duty is a tax on manufacture or production of goods whereas customs duty is a type of indirect tax levied on import and export of goods and services.

(1 mark to be awarded for the correct difference only)

1. Paranshu was working with Hitesh. a new entrepreneur, as a Production Manager. To

achieve the objectives, he issues necessary orders and guidelines to his subordinates pertaining to work and to give practical shape to the production plan.

Identify and state the element being discussed above which is related to one of the components of a 'Business Plan'. [1]

ANS. Dispatching

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5. Define 'Marketing Strategy'. [1]

ANS. A process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.

6. State any two points of importance of Stock - Exchange from the view point of investors. [2]

ANS. (Any two of the mentioned points)

1. Dissemination of useful information
2. Ready Market
3. Investors interests protected
4. Genuine guidance about the securities listed
5. Barriers of distance removed
6. Knowledge of profit and loss on investments
7. Explain various types of ‘Brand names’ available to an entrepreneur. [2]

ANS. (i) Individual brand name

1. Family brand name
2. Corporate names
3. Alpha - numeric names

(Brief explanation to be given for each type)

1. How is target market identified while preparing the marketing plan? State. [2] ANS. (i) Deciding what the general market or industry entrepreneur wishes to pursue
2. Divide the market into small groups
3. Buying situations
4. Select segment and develop a marketing plan.

1. Jalaji an entrepreneur started a new website 'Fashionate Shirts' to sell readymade

shirts. In the first year he sold 1200 shirts at the rate of 500 each. His cost of placing an order and receiving the shirts is 1000 per order. If the Economic Order Quantity is 200 shirts, find out the inventory holding cost per year. [2]

ANS. EQQ = <math>\sqrt{2pd}</math> D = Annual demand; P = Ordering cost; C = holding cost

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