CBSE Class 7 Social Science Chapter 7 – Understanding Advertising NCERT Solutions

Here's an analysis of the two advertisements:

1. What are the advertisements selling?

   The first advertisement is selling 'Top Taste Daal', and the second is selling 'Care Soap'.

2. How do they describe the product?

   Top Taste Daal is described as a product that helps you express love and care for your guests by serving them the best. It suggests hospitality and quality.

   Care Soap is described as a product that allows you to express your love for your child, implying it provides the best care for them.

3. What is the text trying to say?

   The text for 'Top Taste Daal' suggests that serving this daal to guests is a way to show your hospitality and that you value them. The text for 'Care Soap' implies that using this soap is a way for parents, particularly mothers, to show affection and provide essential care for their children.

4. What do the pictures convey?

   The pictures convey emotions and relationships. The 'Top Taste Daal' advertisement likely shows a welcoming host serving food, conveying hospitality. The 'Care Soap' advertisement likely depicts a mother lovingly attending to her child, conveying nurturing and affection.

5. Would you want to buy these products after seeing the advertisements?

   Yes, the advertisements are designed to create a positive emotional connection. They appeal to the desire to be a good host and a caring parent, making the products seem desirable for fulfilling these roles.

While the advertisement aims to associate the soap with nurturing care, using only the mother's image can be problematic. It reinforces traditional gender stereotypes that women are solely responsible for childcare and household duties. In modern families, fathers and other caregivers also play significant roles in a child's upbringing and care. Presenting only the mother might exclude or undervalue the contributions of other family members and perpetuate an outdated view of family responsibilities.

1. What does this advertisement want me to feel when I use this brand?

   The advertisements for 'OPTASTE DAAL' and 'Care Soap' aim to make the user feel like a loving, caring, and responsible individual, particularly towards their family (children or guests). Using these brands is presented as a way to express affection and provide the best, leading to feelings of satisfaction and pride in one's role as a caregiver or host.

2. Who is this advertisement talking to and who is leaving out?

   These advertisements are primarily talking to individuals and families who can afford to purchase these branded products. They are implicitly talking to those who value expressing love and care through material provisions or high-quality goods. The advertisements tend to leave out people from lower economic strata who may not have the financial means to buy these specific brands, potentially making them feel excluded or inadequate.

3. If you have money to buy these products, how would you feel when you see these advertisements? If you do not have money, then how would you feel?

   If you have money: Seeing these advertisements might make you feel proud and validated, as it aligns with your ability to provide the best for your loved ones and reinforces your purchasing power. You might feel that you are fulfilling your role as a good parent or host effectively.

   If you do not have money: Seeing these advertisements could lead to feelings of inadequacy, depression, or frustration. You might feel left out, unable to express love in the way the advertisement suggests, and possibly resentful of the emphasis on material possessions.

1. What is the purpose of this social advertisement?

   The primary purpose of this social advertisement is to promote safety, specifically concerning railway crossings. It aims to educate the public about the dangers of trying to cross train tracks when a train is approaching and to encourage responsible behavior to prevent accidents.

2. Who is this advertisement trying to warn?

   This advertisement is trying to warn pedestrians, drivers of vehicles, and anyone who might attempt to cross railway tracks, especially when a train is near. It highlights the speed of the train to emphasize the risk involved in such actions.

3. What message does the phrase "FREEDOM is our birthright too!" convey in this context?

   In the context of a safety advertisement, the phrase "FREEDOM is our birthright too!" likely conveys that the freedom to live, move safely, and enjoy life is a fundamental right. By urging people to be cautious at railway crossings, the advertisement implies that exercising this freedom responsibly, by prioritizing safety, allows individuals to continue enjoying their birthright to freedom and life.