NCERT Class 8 Vocational Education Kaushal Bodh: Chapter 6 — Creating Advertisements
This chapter, 'Creating Advertisements,' from NCERT's Kaushal Bodh for Class 8 Vocational Education, focuses on the role and creation of advertisements. It explains how advertisements persuade people to take specific actions, whether for social causes or commercial products/services. The chapter revisits the concept of markets and highlights advertising's crucial role in connecting sellers and buyers. It distinguishes between commercial advertising (promoting products/services) and social advertising (communicating important social messages like Swachh Bharat Mission or polio vaccination drives). Students will learn to explore different types of ads, plan, design, and create their own advertisements for local businesses. The chapter also includes a historical note on the first newspaper advertisements in India, dating back to 1780.
Quick info
| Board | CBSE / NCERT |
|---|---|
| Class | Class 8 |
| Subject | Vocational Education |
| Book | Kaushal Bodh |
| Chapter | Chapter 6 — Creating Advertisements |
| Language | English |
| PDF type | NCERT Textbook |
| Session | CBSE 2026 |
| Reading time | 3 minutes |
| Word count | 409 |
Learning outcomes
- Understand the purpose of advertisements in persuading audiences.
- Differentiate between commercial and social advertisements.
- Identify key elements required for planning and designing an advertisement.
- Gain practical skills in creating advertisements for local businesses.
Vocabulary
| Word | Meaning |
|---|---|
| Persuade | To cause someone to do something by giving them good reasons. |
| Commercial | Related to business or trade. |
| Social cause | An issue or problem that affects a community or society. |
| Locality | An area or neighborhood. |
| Functioning | The way in which something operates or works. |
| Campaign | An organized course of action to achieve a particular goal. |
| Avail | To use or take advantage of an opportunity or available resource. |
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Practice questions
- What are the two broad varieties of advertisements mentioned in the chapter? Answer: Commercial and social advertisements.
- According to the chapter, what is a critical part of the chain that sellers need to reach buyers? Answer: Advertising plays a very important role in connecting sellers and buyers.
- When did the first newspaper advertisements appear in India? Answer: The first newspaper advertisements in India appeared in 1780.
- Name the first English language newspaper published from Kolkata in 1780. Answer: Bengal Gazette (also known as Hicky's Bengal Gazette).
Frequently asked questions
What is the main goal of an advertisement?
Advertisements aim to persuade people to take specific actions, such as buying a product, using a service, or supporting a social cause.
What is the difference between commercial and social advertisements?
Commercial advertisements promote products or services for sale, while social advertisements communicate important messages for the benefit of society.
How does advertising relate to markets?
Advertising is crucial for sellers to reach buyers, playing a vital role in the functioning of markets.
What are some examples of social messages communicated through advertising?
Examples include campaigns like the Swachh Bharat Mission or polio vaccination drives.
When and where did the first newspaper advertisements appear in India?
The first newspaper advertisements appeared in 1780 in the Bengal Gazette, published from Kolkata.
What skills will students develop through this project?
Students will learn to explore, plan, design, and create advertisements for small businesses or social causes.
Related resources
Important topics
Topics covered
NCERT Class 8 Vocational Education — Kaushal Bodh — Chapter 6 — Creating Advertisements. Verified by NCERT Help Editorial Team. Reviewed on 29 Jul 2026. Last updated 10 Aug 2026.