NCERT Class 12 Home Science Human Ecology and Family Sciences Part II: Chapter 7 — Corporate Communication And Public Relations
This chapter, "Corporate Communication And Public Relations," from NCERT's Class 12 Human Ecology and Family Sciences Part II, explores the critical role of communication in organizations. It defines corporate communication as managing internal and external communications to shape perceptions. The chapter highlights the significance of public perception for organizational success, emphasizing how corporate communication controls how the world sees a company, especially during crises. It also details Public Relations (PR) as a vital function, outlining its objectives like creating a positive image, managing crises, motivating employees, and promoting products. Various PR activities such as press conferences and releases are discussed, noting the interrelation between PR, advertising, and media. The chapter aims to equip learners with an understanding of these concepts and their practical application in business.
Quick info
| Board | CBSE / NCERT |
|---|---|
| Class | Class 12 |
| Subject | Home Science |
| Book | Human Ecology and Family Sciences Part II |
| Chapter | Chapter 7 — Corporate Communication And Public Relations |
| Language | English |
| PDF type | NCERT Textbook |
| Session | CBSE 2026 |
| Reading time | 3 minutes |
| Word count | 475 |
Learning outcomes
- Understand the meaning, significance, and scope of Corporate Communication and Public Relations (PR).
- Comprehend the functions and skills required for corporate communication and public relations.
- Understand the areas and principles of PR activities.
Vocabulary
| Word | Meaning |
|---|---|
| Corporate Communication | Managing and orchestrating all internal and external communications designed to create favourable starting points for an organization. |
| Public Relations (PR) | A function or activity of an organization aimed at creating a positive image, managing crises, motivating employees, and informing the public. |
| Stakeholders | Individuals or groups who have an interest or concern in an organization, such as the public, employees, and investors. |
| Perception | The way in which something is regarded, understood, or interpreted by others. |
| Press Release | An official statement delivered to members of the news media for the purpose of providing information, making an announcement, or making a statement. |
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Practice questions
- What is the primary objective of corporate communication? Answer: To establish a perception (true or otherwise) in the eyes of all its stakeholders.
- Name two PR activities mentioned in the chapter. Answer: Press conferences and press releases.
- Why is public perception important for an organization's success? Answer: It defines the organization's respectability, position, and ultimately its success.
Practice MCQs
Q1. Corporate communication is considered an important tool of which management function?
Explanation: The chapter states that corporate communication is considered an important tool of management.
Q2. What is a key objective of Public Relations (PR)?
Explanation: The chapter lists 'to create a positive image of a company' as a primary objective of PR.
Q3. Which of the following is NOT explicitly mentioned as a stakeholder in the context of corporate communication?
Explanation: The text mentions the public, competitors, employees, and investors as stakeholders whose perception matters.
Q4. The significance of corporate communication lies in:
Explanation: The chapter explicitly states that the significance of corporate communication is 'controlling how the world sees you'.
Q5. What is a common characteristic between Public Relations and advertising?
Explanation: The text mentions that Public Relations and advertising are inter-related and may have common characteristics and activities.
Frequently asked questions
What is corporate communication?
Corporate communication involves managing and orchestrating all internal and external communications of an organization to create favourable perceptions among its stakeholders.
Why is public perception crucial for an organization?
Public perception significantly influences an organization's respectability, market position, and overall success.
What are some key functions of Public Relations (PR)?
Key functions include creating a positive company image, managing crises, motivating employees, and informing the public about products or events.
What is the main goal of corporate communication?
The primary objective is to establish a desired perception of the organization in the eyes of its stakeholders.
How does corporate communication help during a crisis?
It helps manage how the public and employees understand the crisis and how it was handled, influencing their reaction to the organization.
Are Public Relations and advertising related?
Yes, Public Relations and advertising are inter-related and may share common characteristics and activities.
Related resources
Important topics
Topics covered
NCERT Class 12 Home Science — Human Ecology and Family Sciences Part II — Chapter 7 — Corporate Communication And Public Relations. Verified by NCERT Help Editorial Team. Reviewed on 29 Jul 2026. Last updated 10 Aug 2026.