Business Studies 2019 Delhi - Set-2

General Instructions:

1. This question-paper contains five Sections – A, B, C, D and E.
2. Section – A contains questions 1 to 8 carrying one mark each. Answer to these questions may be given in one word or a sentence.
3. Section – B contains questions 9 to 13 carrying three marks each, answers to these questions may be in 50 to 75 words.
4. Section – C contains questions 14 to 19 carrying four marks each. Answers to these questions may be in about 120 words.
5. Section – D contains questions 20 to 22 carrying five marks each. Answers to these questions may be in about 150 words.
6. Section – E contains questions 23 to 25 carrying six marks each. Answer to these questions may be in about 200 words.

1. There is no over-all choice in the question paper, however an internal choice has

been provided in 3 questions of one mark, 2 questions of three marks 2 questions of four marks, 1 question of five marks and 1 question of six marks. You have to attempt only one of the choices in such questions.

Question 1

Beena has been using 'Klean', a famous detergent available in the market. On watching numerous advertisements in the television, she decided to try a new brand of detergent. When she went to the near-by store to purchase the same, she saw detergents of other producers making similar claims of whiteness and stain removing abilities. Hence she could not make up her mind as which detergent to purchase.

Name the objection of advertising being discussed in this case.

SOLUTION:

The objection of advertising that is being discussed in the question is that advertising 'confuses the buyers' by making similar claims.

Question 2

Give the meaning of 'Physical Distribution' as an element of Marketing Mix. OR What is meant by 'Marketing Management'?

SOLUTION:

Physical distribution refers to the process of making the goods and services available at the right place and at the right time so that the consumers can easily purchase the goods without any delay. It involves deciding the channels of distribution through which the products would be moved from the place of production to the place of consumption.

OR

According to American Management Association, marketing management is defined as 'the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals'. Activities involved in marketing management comprise planning, organising, directing and controlling.

Question 3

Define 'Workforce Analysis'.

OR

Define Selection'.

SOLUTION:

A workforce analysis refers to an estimation of the existing personnel in the organisation.

OR

The process of choosing the right candidate out of the gathered pool developed at the time of recruitment is known as selection.

Question 4

Appliances India Ltd. is engaged in manufacturing and distribution of home appliances since 1987. It has a good name in the market as the company is producing good quality appliances. It has separate departments for manufacturing, finance, sales maintenance services and technical services to achieve specialization.

Since the areas of operations of the company have increased and customers have become more demanding, the company decided to modify the existing principle of management to meet the changing requirements of the environment.

State the general principle of management which the company wants to modify to meet the changing requirements.

SOLUTION:

The principle of management that the company wants to modify is 'division of work'.

Question 5